ANODUN STUDIO

( 01 )

— OPENING TITLES

REC · 00:00

WE TURN
BRANDS
INTO MEDIA
COMPANIES.

Say it out loud, a media company

We invent the show only your brand could make, then produce it, season after season, until the audience is yours.

We invent the show only your brand could make then grow it into an audience you own.

4K · 24FPS · BRUXELLES

  • ONE DEVICE ▶︎ ONE CONSTRAINT ▶︎ INFINITELY REPEATABLE ▶︎ CULTURALLY RELEVANT ▶︎ OWNED, NOT RENTED ▶︎

    ONE DEVICE ▶︎ ONE CONSTRAINT ▶︎ INFINITELY REPEATABLE ▶︎ CULTURALLY RELEVANT ▶︎ OWNED, NOT RENTED ▶︎

( 02 )

— WHY A SHOW

YOUR CONTENT DIES IN 24 HOURS.
A SHOW LIVES FOR YEARS.

▶︎ 100% yours — every episode, every cut, every fan.

▶︎ Theft-proof — a copied format just advertises you.

▶︎ Repeatable — one idea, fifty episodes, zero blank pages.

▶︎ Trend-immune — you set the format others chase.

▶︎ Authentic — built from your world, not a template.

Attention is either rented or owned.
Only one of those is an asset.

ADS

→ skipped

POSTS

→ scrolled past

CAMPAIGNS

→ forgotten

SHOWS

→ followed

▲︎ COMPOUNDS WEEKLY

SHOWS

→ followed

▲︎ COMPOUNDS WEEKLY

SHOWS

→ followed

▲︎ COMPOUNDS WEEKLY

03

03

( 03 )

— THE PROOF

The biggest new media brands of the decade are one-sentence promises.

HOT ONES

Celebrity interviews, over ten increasingly hot wings.

FIRST WE FEAST

CHICKEN SHOP DATE

A date in a chicken shop. That is the entire format.

AMELIA DIMOLDENBERG

SUBWAY TAKES

One hot take, one stranger, one subway ride.

KAREEM RAHMA

HOT ONES

Celebrity interviews, over ten increasingly hot wings.

FIRST WE FEAST

CHICKEN SHOP DATE

A date in a chicken shop. That is the entire format.

AMELIA DIMOLDENBERG

SUBWAY TAKES

One hot take, one stranger, one subway ride.

KAREEM RAHMA

swipe →

YOUR CATEGORY WILL GET ITS SHOW. EITHER YOU MAKE IT OR YOU WATCH IT.

YOUR CATEGORY WILL GET ITS SHOW. EITHER YOU MAKE IT OR YOU WATCH IT.

YOUR CATEGORY WILL GET ITS SHOW. EITHER YOU MAKE IT OR YOU WATCH IT.

( 04 )

— FORMAT LAB

FORMAT

IDEA

STRUCTURE

RITUAL

COMMUNITY

BUILT TO BE REPEATED.

ORIGINAL FORMATS.
OWNABLE IP.
BUILT TO LAST.

ORIGINAL FORMATS.
OWNABLE IP.
BUILT TO LAST.

We design and develop original formats that become repeatable systems for brands.

DISCOVER OUR APPROACH

04

04

( 05 )

— HOW IT WORKS

01

DISCOVER

We dive deep into your world, your audience, and what makes you different.

02

CREATE

We craft the right format and content system to tell your story in the right way.

03

DISTRIBUTE

We produce, edit and distribute content that reaches the right people, everywhere.

01

DISCOVER

We dive deep into your world, your audience, and what makes you different.

02

CREATE

We craft the right format and content system to tell your story in the right way.

03

DISTRIBUTE

We produce, edit and distribute content that reaches the right people, everywhere.

swipe →

CONTENT IS A SYSTEM.

05

05

( 06 )

— THE PREMISE

BUILT AROUND YOUR BUSINESS,
OR IT DOESN’T WORK.

BUILT AROUND YOUR BUSINESS,
OR IT DOESN’T WORK.

06

06

WHAT YOU HAVE

YOUR BUSINESS

WHAT YOU HAVE

YOUR BUSINESS

+

+

WHAT WE BRING

OUR METHOD

WHAT WE BRING

OUR METHOD

=

=

=

WHAT NOBODY CAN COPY

A SHOW ONLY YOU CAN MAKE

WHAT NOBODY CAN COPY

A SHOW ONLY YOU CAN MAKE

WHAT NOBODY CAN COPY

A SHOW ONLY YOU CAN MAKE

A format rooted in your product, your world, your customer — a competitor copying it just advertises you.

07

07

( 07 )

— HOW IT WORKS

WHAT YOU GET.

1

FORMAT DEVELOPMENT.

We find your format and prove it with a pilot. Four to six weeks.

4–6 WEEKS

2

THE SHOW.

We produce it — long-form first, cut for every platform.

PER SEASON

3

THE MEDIA COMPANY.

We run it until the audience is worth more than the ad budget it replaced.

ONGOING

MOST BRANDS SKIP STEP 01.

MOST BRANDS SKIP STEP 01.

08

08

( 08 )

— STUDIO VS AGENCY

SAME BUDGET.
TWO ENDINGS.

A TRADITIONAL AGENCY

6-month campaign

expired

Content pack

scrolled past

Boosted posts

forgotten

TOTAL: € THE SAME

nothing you keep

ANODUN STUDIO

Format Nº 001

yours forever

Season one (8 eps)

compounding

The audience

on your books

TOTAL: € THE SAME

an asset

A TRADITIONAL AGENCY

6-month campaign

expired

Content pack

scrolled past

Boosted posts

forgotten

TOTAL: € THE SAME

nothing you keep

ANODUN STUDIO

Format Nº 001

yours forever

Season one (8 eps)

compounding

The audience

on your books

TOTAL: € THE SAME

an asset

swipe →

THE ENDING

ANODUN STUDIO

A traditional agency

What you own

ANODUN STUDIO

▶︎ A show and its audience — yours forever

▶︎ A show and its audience — yours forever

TRADITIONAL AGENCY

Deliverables that expire

Deliverables that expire

How attention behaves

ANODUN STUDIO

▶︎ Compounds weekly

▶︎ Compounds weekly

TRADITIONAL AGENCY

Spikes, then silence

Spikes, then silence

Can it be copied?

ANODUN STUDIO

▶︎ A copied format advertises you

▶︎ A copied format advertises you

TRADITIONAL AGENCY

Anyone can copy a post

Anyone can copy a post

Who sets the trend

ANODUN STUDIO

▶︎ You set it. Others chase it.

▶︎ You set it. Others chase it.

TRADITIONAL AGENCY

You chase the algorithm

You chase the algorithm

Who does the work

ANODUN STUDIO

▶︎ One operator, end to end

▶︎ One operator, end to end

TRADITIONAL AGENCY

Layers of account managers

Layers of account managers

( 09 )

— ROLL CREDITS

REC · 20:00

YOUR SHOW
IS WAITING.

We’ll find the format. You’ll own the audience.